To drive awareness of T-Mobile PrePaid, and increase customer acquisition during the holiday season, we created a targeted paid social media campaign answering the question: What makes the saving money and staying connected so clutch during the holidays?

The answer is in the vibe.

The holidays are all about that vibe— Friendsgiving, the festive fit, or a little family time. With T-Mobile Prepaid, you get the financial freedom to ride the vibe, no matter where it takes you. From cookie baking to smores and snowball fights, it’s your holiday, your way.

With concept in hand, we partnered with our in-agency production team to create high-quality vertical video and still content on a tight turn. Each piece featured a custom voice-over by the iconic T-Mobile voice actor, tying the work to existing brand assets.

In addition to developing content, we partnered with the client to test two production approaches: one using custom branded imagery and the other using stock imagery. The A/B test helped the client gather data to demonstrate the value and impact of investing in branded visuals.