kristen di fate

The Naturalizer rebrand offered our team a unique opportunity to reimagine the in-store experience with enticement and exploration in mind.

Taking our lead from brand experience designers, Collins, every element was single-handedly sourced to create an urban loft appeal with our fashion-forward confident explorers in mind.

ROLE: associate creative direction // supporting the senior visual merchandising manager

Confident explorers love the hunt. They love discovery. They love uniqueness that can only be found in our New York and Chicago flagship stores, like local female accessory designers, and carefully curated art from the region.

From tactile finishes, to explorable product drawers, each interaction and every element was single-handedly sourced with exploration in mind.