THE ASK: Develop a campaign that positions Edward Jones as a catalyst supporting life through its biggest financial milestones, and all the moments in between.

THE APPROACH: "Life's Moments" uses nine modern day joyful moments made possible by support of a trusted financial advisor. From the big financial milestones, like getting ready for a retirement, to smaller ones, like saving for vacation, this campaign showcases the supportive value of an Edward Jones financial advisor in a variety of life's pivotal moments.

THE TEAM: Developed and produced in collaboration with Breakpoint (Omnicom)

ROLE: Client-Side Creative Direction & Post-Production Management

DELIVERABLES:

Video: :30, :15 and :07-second cuts in 16:9, 9:16, and 1:1.

Stills: Full library of photo assets in excess of 150 frames across 9 scenes with 2-year rights agreements for digital, social and print.