kristen di fate

Setting a modern tone for the Dancewear Solutions tried and true basics collection, this campaign highlighted styles that bend, extend and sway at a whim, moving and grooving with dancers to outlast their most intense practice.

Role: creative direction // campaign concept development

The goal of this campaign was to elevate the B2C brand, increasing engagement with young dancers, and redefine its relevancy in a saturated athleisure market.